We live in the Globalization Era and the ideal of beauty has changed over time. Many barriers have been broken.
For a long time said that blond women were silly.
Do men prefer blondes? Alfred Hitchcock certainly did. The director's flaxen heroines were aloof beauties; frosty, but with fiery streaks beneath. They made the best victims.
The most enduring blonde vs. dark hair rivalry in American culture may exist in the comic book industry where Betty Cooper and Veronica Lodge have been engaged in a mostly friendly competition for over 70 years. The teenage girls form two-thirds of a blonde vs. brunette love triangle that is completed by their high school classmate and object of their affection, ARCHIE. As Archie’s next door neighbor in the fictional town of Riverdale, the blonde and blue-eyed Betty Cooper is portrayed in the comic book series as a wholesome, popular, middle class girl. Her high school friend and chief competitor for Archie's affection is the brunette Veronica Lodge. Despite their rivalry they remain good friends. Other comics have used a similar construct where two girls compete for the affections of a young man and the blonde girl is the "good girl, while her brunette rival is the bad girl." The comic book industry's blonde vs. brunette rivalry over a male has been replicated in other forms of media, including television.