2028 LA Olympics Emblem and Motto

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2028 LA Olympics Emblem and Motto

Postby sleuth08 » Tue Sep 08, 2020 5:40 pm

    

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Together We Create the Future

The organizing committee for the 2028 Los Angeles Summer Olympic and Paralympic Games released an animated emblem for the games Tuesday that included designs from celebrities, artists, and athletes.

Designed for the digital age and to be a platform for creativity, self-expression and inclusion, the LA28 emblem represents a collection of voices, rather than a singular monument or landmark, organizers said.

To celebrate the launch of the emblem, more than 20 people brought their personal stories to life through an artistic A in the LA28 emblem. Over the next eight years, LA28 organizers said the emblem will represent many stories from the community.

Some of the notable contributors include actress Reese Witherspoon, singer Billie Eilish, streetwear designer Bobby Hundreds, tattoo artist Dr. Woo, along with prominent athletes like Andrew Rippon.

“L.A. defies a singular identity. There is not one way to represent Los Angeles,” LA28 Chairman Casey Wasserman said. “Every neighborhood, every block, every person has their own unique identity and story of L.A. The LA28 Games will showcase our community’s collective creativity and celebrate the diversity that makes us strong.”

Anchored with a static L, 2 and 8, the LA28 emblem allows for a spectrum of stories with an interchanging A.

“Los Angeles is an infinite canvas that represents millions of people and hundreds of languages,” LA28 Chief Marketing Officer Amy Gleeson said. “No one mark could ever express all that Los Angeles and the Games represent. The best way to showcase the LA28 Games is by asking the community to share in the creation.”


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Re: 2028 LA Olympics Emblem and Motto

Postby macwendy » Tue Sep 08, 2020 10:34 pm

In my opinion this is NOT good as it is not recognizable as LA - the A looks like many things, with the letter A being down on that list. Yikes.
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Re: 2028 LA Olympics Emblem and Motto

Postby Elyerno Zabagguri » Thu Sep 10, 2020 3:37 am

looks like the logo is made by a very amateur graphics designer.
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Re: 2028 LA Olympics Emblem and Motto

Postby esperasave » Fri Sep 11, 2020 10:59 am

From LA Dodger's logo. They're the greatest fan ever that they would like to bring in with the Olympics to be showcased to the worldwide audience.
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Re: 2028 LA Olympics Emblem and Motto

Postby Mariana Erwin » Sat Sep 12, 2020 6:46 am

It's not as ''diverse'' as I hoped it to be. The ''A'' is the only thing that makes the logo attractive. The rest makes it boring altogether!
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Re: 2028 LA Olympics Emblem and Motto

Postby sleuth08 » Sun Sep 13, 2020 7:19 pm

IT HAS A FAMILIAR RESEMBLANCE TO THE 2012 OLYMPIC LOGO
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